In this episode of Beauty Bytes, Dr. Kay sits down with transformative business coach and launch strategist Epic Aprille Franks to decode the future of content marketing. With a background in managing eight-figure portfolios and helping thousands of entrepreneurs build profitable brands, Aprille explains why the digital landscape has shifted from "social media" to "interest-based media," requiring a fresh approach to how we connect with audiences . Together, they dismantle the overwhelm of daily posting by introducing the "Batch 14-27" protocol and exploring the power of "Cred Clips"—short B-roll videos that build authority without requiring you to speak on camera .
The conversation dives deep into the technical side of modern marketing, revealing why hashtags are dead on Instagram and how to pivot toward an SEO-driven strategy using keywords and AI tools like Claude, Hedra, and Kling . Beyond the tactics, Epic Aprille shares profound insights on the entrepreneur's mindset, advocating for intentional abundance and the concept that women must "rest to work" rather than treating rest as a reward. Aprille also shares details about her upcoming event, Marketing School Live, taking place in Atlanta this April; you can follow her journey and get updates on Instagram at @EpicAprille .