The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines.
But the way people look for information about brands is changing. Artificial intelligence is just one example. As more people turn to generative AI to conduct searches, the familiar game of search engine optimization is changing.
As consumers become more comfortable talking to voice agents, however, online visibility strategies will undergo radical transformation.
As marketers, we invest a lot of time and energy in our website’s design, carefully selecting images and colors. But what happens when customers explore your website without ever seeing it?
In this conversation with Len Devanna, VP of Customer Experience at Cortico-X, we’re talking about the next frontier of customer experience, which will rely less on what your customer sees and more on what they hear.
#customerexperience #cx #voiceagents #aiagents #artificialintelligence
Host: Mike Pastore, Editorial Director, MarTech.org
Guest: Len Devanna, VP of CX-Strategy, Cortico-X

This podcast is produced by MarTech, a Third Door Media property.