Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025.
Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies.
In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand what works and what doesn’t work in GTM today.
To C-suite leaders, unknowns are risks. And there’s simply too much risk in marketing, sales and customer success right now tor leaders to make effective decisions and appease shareholders.
If you’re interested in the future of GTM strategy and how it’s going to impact the work you do and the skills you need to develop, our conversation with Stouse serves as an important guide.
#gtm #gtmstrategy #marketing #b2bmarketing #sales #b2bsales #riskmanagement
Host: Mike Pastore, Editorial Director | MarTech.org

Guest: Mark Stouse, CEO | Proof Analytics

This podcast is produced by MarTech, a Third Door Media property.