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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Construction’s an industry that goes up and down.
And right now? The game’s shifting. Fast. Especially with AI.
Wes Towers is the founder of Uplift 360. He shares what happens when the construction industry starts paying attention to digital marketing — and what role AI plays in it.
Wes and I got into it:
Why construction companies are finally rethinking how they show up online
How to create content that actually sounds human (even if you use tech to make it faster)
The truth about Google and “AI content penalties”
Why brand voice and storytelling matter more than ever
How construction companies are doing content creation from a new angle (filming on-site videos).
Wes has spent years helping construction businesses build stronger brands. His approach is simple: less noise, more strategy.
Listen now!
Connect with Wes here: https://uplift360.com.au/
HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.
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Check out Conversion Zoo here: https://conversionzoo.com/
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Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320
Conversion Zoo on YouTube: https://www.youtube.com/@elliemcintyree
#conversionzoo #aimarketing #aiandmarketing #aiseo #construction #aiinconstruction #aipodcast
33 episodes
