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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if one short video could make strangers trust you fast?
That’s what a brand video does.
In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English.
A brand video is a 2-3 minute clip that sits at the top of your sales funnel and quietly does the work.
People see your face. They hear your voice. They feel your story. In minutes, they think, “I get you. You get me. You know your stuff. I actually like you.”
That’s builds trust more than any words could.
Mariana shows two simple story paths:
1) The Overcome story (you solved the problem you now solve for others)
2) The Passion story (you love the thing and you’re great at it).
She also shares how AI helps more humans finish better videos. Her custom GPTs write a first script, build a shot list, and plan your shoot day, cutting about 70% of the workload while keeping your voice.
You’ll learn where the video lives, how to reuse it across your site, socials, and pitches, and why it opens doors.
Listen Now!
Connect with Mariana here: https://brandmagnetic.com/
HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.
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36 episodes
