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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What does “getting leads” actually look like when you’re busy building houses?
Grant Fuellenbach explains his process.
He runs an AI-powered marketing agency for builders and construction companies.
1) First, pick a niche and learn it inside out. Talk to real people. Learn their headaches.
2) Then make tiny tools that fix one problem fast—think calculators, checklists, or a simple guide—and give one away every two weeks.
3) Post it where your people actually hang out (industry forums and online groups, not just random social feeds).
That’s your steady lead machine.
We also talked about how to use AI in your business.
Use it to research smarter, draft faster, and create lead magnet tools.
But be sure to keep a human in the loop for anything customer-facing.
It's not about automating the soul out of your business. It's about knowing who you serve, and saying no when it’s not a fit. That “no” makes room for better "yes's" later.
Listen Now!
Connect with Grant here: https://beyondthebid.co/
HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.
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