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Want to get real ROI from your Google Ads?

In this episode, I chat with Dave Taylor, co-founder of In Front Marketing, to break down how to stop burning your ad budget and making common mistakes.

Dave’s journey from childhood ad-nerd to running a top Canadian agency is a fun ride, and he’s dropping gold on everything from client strategy to keyword ideas.

Here’s what we cover:

• Why your search impression share might be your secret weapon

• How to use keyword data to dominate your niche

• The ROI difference between clicks vs conversions

• When to trust benchmarks (and when to run the other way)

• How AI is changing SEO and content (and what to avoid)

This episode is full of practical gems for marketers, business owners, and anyone sick of guesswork.

Dave also shares his content repurposing strategy starting from FAQs (my personal favourite), and he gives honest advice on using AI to support (not replace) your brand voice.

Connect with Dave on LinkedIn

Check out his agency at infrontmarketing.ca

PS - Subscribe to the Conversion Zoo podcast and join the gang!

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