The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Building Anticipation, With Brenna McGowan
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Manage episode 458171650 series 1433066
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Our returning champion is Brenna McGowan, the master of the pre-launch. Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details about what you’re going to launch. Maybe even more important is that it revolves around one word: Trust. As we’ve talked about here before, and as you know, right now trust is at an all-time low. Lots of reasons for this, but you don’t want low trust to interfere with your launch. Anticipation Marketing helps you build trust by gradually getting them familiar with your new offer, in an unobtrusive and exciting way so they just can’t wait for the launch itself! Your free personalized launch calendar from Brenna: https://brennamcgowan.co/launchcalendar
Download.
539 episodes
MP3•Episode home
Manage episode 458171650 series 1433066
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Our returning champion is Brenna McGowan, the master of the pre-launch. Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details about what you’re going to launch. Maybe even more important is that it revolves around one word: Trust. As we’ve talked about here before, and as you know, right now trust is at an all-time low. Lots of reasons for this, but you don’t want low trust to interfere with your launch. Anticipation Marketing helps you build trust by gradually getting them familiar with your new offer, in an unobtrusive and exciting way so they just can’t wait for the launch itself! Your free personalized launch calendar from Brenna: https://brennamcgowan.co/launchcalendar
Download.
539 episodes
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