The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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High-Powered Copy Techniques For Cold Traffic And New Products
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Manage episode 442745861 series 1433066
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Job one for a copywriter is getting and keeping attention. We always give that our best shot. But there are some situations where you need to do this more intensely, and you don’t want to come across like a screaming insane person yelling loudly just to get attention. So we need to come up with some unusual techniques, to increase the intensity without pushing our prospects away. That’s what today’s show is about. I’ve identified five unusual copy techniques that are especially helpful for cold traffic and introducing new products. They are a bit exotic, and you’ll find at least some of them extremely useful the next time you write copy.
Download.
540 episodes
MP3•Episode home
Manage episode 442745861 series 1433066
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Job one for a copywriter is getting and keeping attention. We always give that our best shot. But there are some situations where you need to do this more intensely, and you don’t want to come across like a screaming insane person yelling loudly just to get attention. So we need to come up with some unusual techniques, to increase the intensity without pushing our prospects away. That’s what today’s show is about. I’ve identified five unusual copy techniques that are especially helpful for cold traffic and introducing new products. They are a bit exotic, and you’ll find at least some of them extremely useful the next time you write copy.
Download.
540 episodes
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