The Power of Your Core Marketing Message with John Jantsch

Copywriters Podcast

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13d ago

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Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers. John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books. Now when John talks about “core,” I’m pretty sure he’s not talking about your abs, lower back, and hip flexors. No, the single most valuable sentence John’s referring to is your core message. That’s something he also calls your “talking logo.” John says, “Like a traditional printed logo, a talking logo is a tool that allows you to communicate verbally the single greatest benefit of doing business with your firm. “A talking logo is a short statement that quickly communicates your firm’s position and ideally forces the listener to want to know more.” And at the end of the day, that’s exactly what every business wants, isn’t it? John also trains and licenses small business consultants around the world, so you’ll definitely want to hear what he has to tell us today. Special offer for both marketing consultants and business owners: https://dtm.world/growth
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