In this conversation, Kevin Davis and Larry Broughton discuss the importance of building relationships and providing excellent customer service in sales. They emphasize the need to treat customers as clients and focus on solving their problems rather than just making a sale. They also highlight the power of compliments and genuine connections in creating a positive customer experience. Larry shares his superhero backstory and how his experiences in the Green Berets and as a father have shaped his leadership style. They also touch on the importance of follow-up and building rapport with customers. The conversation focuses on hiring and building a team in small businesses.
Larry Broughton advises that in the beginning stages of a business, it's important to identify three key qualities in potential hires: attitude, integrity, and capacity. He emphasizes the need for leaders to invest in their team members and create a positive work culture. Kevin Davis highlights the importance of open and honest communication in building strong teams and suggests that leaders should be willing to have difficult conversations. They also discuss the challenges faced by small businesses, including supply chain issues and access to capital, and offer advice on how to overcome these challenges.
Takeaways

• Treat customers as clients and focus on solving their problems
• Build rapport and genuine connections with customers
• Compliments and positive interactions can make a lasting impact
• Follow-up with customers to ensure satisfaction
• Leadership is about serving and empowering others When hiring, look for candidates with a positive attitude, integrity, and the capacity to grow.
• Invest in your team members and create a positive work culture.
• Have open and honest communication, even when it's difficult.
• Challenges for small businesses include supply chain issues and access to capital.
• Define success beyond money and focus on making a meaningful impact.

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