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Matthew Januszek and Mohammed Iqbal speak with Royi Metser, Founder & CEO of Avelo Running, about the explosive growth of running, the evolution of smart footwear, and how data-driven insights are changing the sport forever.

In this episode, you'll learn:

  • How Gen Z and women are driving the second running boom.
  • Why running clubs are replacing bars as social hubs.
  • The challenges big brands faced in launching smart shoes.
  • How Avelo integrates cutting-edge materials with advanced sensors.
  • The importance of mechanical load monitoring for injury prevention.
  • Why Kickstarter backers snapped up Avelo's first batch in under 20 hours.
  • Insights on running form myths and individual biomechanics.
  • The role of gyms and treadmills in the future of running.
  • How data can help every runner train smarter and safer.

👉 Learn more about Avelo Running:

https://avelorunning.com/

👉 Learn more about Avelo Running Kickstarter:

https://www.kickstarter.com/projects/avelorunning/avelo-meet-the-worlds-smartest-running-shoe

👉 Learn more about Royi Metser:

https://www.linkedin.com/in/royi-metser-6886a211/

Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities.

Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness

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0:00 Intro & Creatine Experiment

4:03 Creatine Gummies & Supplement Quality

6:28 Guest Introduction – Royi Metser

8:11 The Second Running Boom

12:13 Why Running is Timeless

14:56 Treadmills vs Outdoor Running

18:19 Running Clubs as Community Hubs

20:19 Why Big Brands Failed at Smart Shoes

25:21 The Materials & Tech Behind Avelo

32:23 Preventing Running Injuries with Data

32:41 Kickstarter Launch Success

34:34 Guiding Runners Beyond Guesswork

36:29 Debunking Running Form Myths

38:09 Host Takeaways

43:09 Closing Thoughts & Preorder Info

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448 episodes