What if the biggest growth opportunity in your dealership isn’t on the showroom floor… but already sitting in your service drive?

In this episode of the Fixed Ops Roundtable, I’m joined by Tej Soni, CEO of FrogData, alongside Sarah Vantine, for a conversation that quietly challenges how most dealers think about service, marketing, and growth.

👉 Register for the upcoming Fixed Ops Roundtable Event

What we discuss in this episode:

We get into Fixed Ops Velocity, not as a buzzword, but as a very real shift in how dealers attract, convert, and retain service customers in today’s market. From post-warranty behavior to online search intent, this episode connects dots most stores don’t even realize are disconnected.

Tej shares how data is revealing blind spots in fixed ops marketing, why service departments are expected to perform without the same support as sales, and what happens when dealers stop guessing and start listening to what their data is actually telling them.

This isn’t a “do more marketing” conversation.

It’s a do the right things, at the right time, for the right customer conversation.

If you’re rethinking your plans for the year ahead, or you’ve felt that service should be doing more but couldn’t quite pinpoint how, this episode will get you thinking differently.

Listen to the episode featuring Tej Soni for even more insights!

Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇

Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Tej Soni

Connect with Ted Ings and the Fixed Ops Roundtable:

• Register for the next Fixed Ops Roundtable Event
• Ted Ings on LinkedIn
• Center for Performance Improvement