Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round
MP3•Episode home
Manage episode 445264664 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty. In this episode, learn how Cynthia has worked with some of the nonprofit industry's most distinguished institutions to ensure they remain relevant in the lives of their most valuable supporters. Along the way, you'll discover: - Successful strategies for discovering what your donors care about beyond surface metrics - Tactics for creating an emotional connection with your audience - Ways to encourage buy-in of a new brand identity across your entire organization
…
continue reading
210 episodes
MP3•Episode home
Manage episode 445264664 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty. In this episode, learn how Cynthia has worked with some of the nonprofit industry's most distinguished institutions to ensure they remain relevant in the lives of their most valuable supporters. Along the way, you'll discover: - Successful strategies for discovering what your donors care about beyond surface metrics - Tactics for creating an emotional connection with your audience - Ways to encourage buy-in of a new brand identity across your entire organization
…
continue reading
210 episodes
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