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James Sinclair shares his remarkable journey from immigration lawyer to full-time puzzle crafter and creator of the Artisanal Sudoku Substack—a haven for lovers of elegant, human-made Sudoku variants.

In this episode, James breaks down his puzzle design philosophy, his preference for handcrafted logic over AI generation, and how he’s turned personal passion into a growing newsletter, a community of solvers, and a published puzzle book. The conversation covers everything from the joys and challenges of variant Sudoku to the deeper question: What makes a puzzle satisfying to solve?

James also shares thoughts on monetization, platform choice, audience building, and why central hubs like Logic Masters Germany play a key role in the global puzzle scene. Plus, he previews Sudoku Con, talks about the fog-based puzzle design he’s experimenting with, and gives rapid-fire takes on puzzle pet peeves, dream collaborations, and favorite solves.

🧩 Games, Platforms & Influences Mentioned

  • Variant Sudoku – His main craft
  • Artisanal Sudoku – James’s Substack newsletter
  • Logic Masters Germany (LMG) – Puzzle publishing hub
  • Cracking the Cryptic – Popular YouTube channel mentioned
  • Sudoku Con – Community event
  • Dynamic Fog puzzles – One of James’s current experiments
  • AI-generated puzzles – Discussed critically

🌐 Websites & Platforms Mentioned

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  • (00:00) - Introduction and Guest Background
  • (01:13) - James Sinclair's Favorite Games
  • (02:26) - Discovering Sudoku
  • (05:04) - Exploring Variant Sudoku
  • (08:53) - Starting Artisanal Sudoku
  • (18:09) - Creating and Publishing Puzzles
  • (22:12) - Choosing Substack and Growing an Audience
  • (27:24) - Creating Puzzles for the Newsletter
  • (28:14) - Logic Master Stot Land: A Puzzle Haven
  • (29:21) - The Need for a Central Puzzle Platform
  • (31:40) - Marketing Strategies for Substack
  • (33:09) - The Journey to Publishing a Sudoku Book
  • (38:53) - AI and Handcrafted Puzzles
  • (46:11) - Sudoku Con and Community Events
  • (47:35) - Rapid Fire Questions and Puzzle Preferences
  • (50:15) - Dynamic Fog Puzzles and Final Thoughts

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Check out our brainy games:

Sumplete - https://sumplete.com
Squeezy - https://imsqueezy.com/
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com

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76 episodes