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Leverage the Jobs To Be Done framework to drive growth

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Manage episode 482193984 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Episode web page: https://bit.ly/4d2nCOx

-----------------------

Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?

Send me a voice message via email at podcast@usertesting.com

-----------------------

In this episode, UserTesting’s Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and author of The Jobs to Be Done Playbook, to discuss how the “Jobs to Be Done” framework can transform UX and business strategy in today’s growth-focused world. Jim unpacks how this mindset helps teams align around real customer needs and bridge the gap between design and business outcomes. He also shares insights on leveraging AI as a tool to enhance—not replace—human-centered research.

Jim reflects on his career journey, his passion for experience mapping, and how reframing UX from a cost-saving function to a growth driver can earn teams greater influence in their organizations. Plus, he explains why empathy shouldn't stop at the customer—UX teams need to understand their business stakeholders just as deeply.

Key takeaways:

  • The evolution of jobs to be done from boardroom strategy to everyday design practice
  • Why UX teams need to speak the language of business—and how the word “growth” can open doors
  • How to gain executive buy-in by aligning with business goals and showing proof of impact
  • Tips for using AI to support jobs-to-be-done research and scale customer insights
  • The future of UX: creating more human-centric organizations by democratizing research mindsets

Resources & Links:

  continue reading

179 episodes

Artwork
iconShare
 
Manage episode 482193984 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Episode web page: https://bit.ly/4d2nCOx

-----------------------

Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?

Send me a voice message via email at podcast@usertesting.com

-----------------------

In this episode, UserTesting’s Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and author of The Jobs to Be Done Playbook, to discuss how the “Jobs to Be Done” framework can transform UX and business strategy in today’s growth-focused world. Jim unpacks how this mindset helps teams align around real customer needs and bridge the gap between design and business outcomes. He also shares insights on leveraging AI as a tool to enhance—not replace—human-centered research.

Jim reflects on his career journey, his passion for experience mapping, and how reframing UX from a cost-saving function to a growth driver can earn teams greater influence in their organizations. Plus, he explains why empathy shouldn't stop at the customer—UX teams need to understand their business stakeholders just as deeply.

Key takeaways:

  • The evolution of jobs to be done from boardroom strategy to everyday design practice
  • Why UX teams need to speak the language of business—and how the word “growth” can open doors
  • How to gain executive buy-in by aligning with business goals and showing proof of impact
  • Tips for using AI to support jobs-to-be-done research and scale customer insights
  • The future of UX: creating more human-centric organizations by democratizing research mindsets

Resources & Links:

  continue reading

179 episodes

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