AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
…
continue reading
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The UX Research Reckoning one year later: Insights from Judd Antin
Manage episode 421723839 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The Human Insight Summit (THiS) PROMO Code
The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.
Episode Show Notes
Hosts: Andy MacMillan, CEO of UserTesting, and Nathan Isaacs, Senior Manager for Content Production
Guest: Judd Antin, Executive Coach, Consultant, ex-Airbnb, Meta, Yahoo
Episode Summary:
Join hosts Andy MacMillan and Nathan Isaacs as they engage in a compelling conversation with Judd Antin about the evolution of UX research. Judd, known for his influential article "The UX Research Reckoning Is Here," shares his insights on the necessary transformation within the UX research discipline. This episode delves into the balance between micro and macro research, the impact of AI, and the critical role of leadership in driving innovation and business value.
Key Themes and Ideas:
- Introduction to Judd Antin:
- Overview of Judd’s extensive experience leading design research teams at major tech companies.
- Introduction to his article "The UX Research Reckoning Is Here" and its impact on the UX community.
- Reflection on the UX Research Reckoning:
- Judd’s reflections on the changes in the UX landscape since the publication of his article.
- Discussion on the evolution from middle-range research to a more balanced approach that includes both tactical (micro) and strategic (macro) research.
- Micro vs. Macro Research:
- Importance of micro-level research for direct business impact, such as usability studies and user sessions.
- The role of macro-level research in aligning with long-term strategic business decisions and engaging with executives.
- Challenges in the UX Industry:
- Ongoing economic uncertainties and shifts in focus affecting UX research investments.
- The necessity for UX researchers to align more closely with business needs and demonstrate clear value.
- AI and Its Role in UX Research:
- Judd’s measured view on AI’s impact on UX research, emphasizing that AI enhances rather than replaces human researchers.
- Discussion on how AI tools can make researchers more efficient, allowing them to handle more work effectively.
- Leadership and Influence in UX Research:
- The importance of building strong relationships and understanding social dynamics within organizations.
- Encouragement for researchers to see themselves as integral to decision-making processes and not just as providers of insights.
- Practical Advice for UX Researchers:
- Tips on building key relationships, starting with immediate superiors and expanding to allies and adversaries within the organization.
- Applying research skills internally to foster strong, influential relationships and drive business value.
- Looking Forward:
- Judd’s optimism about the future of UX research and the opportunities for growth and evolution.
- Encouragement for researchers to stay updated with new tools and adapt their practices to remain relevant.
Conclusion:
- The episode wraps up with Judd sharing how listeners can stay connected with his work through his Medium site and personal website. He emphasizes the importance of ongoing engagement and dialogue within the UX community.
Connect with Judd Antin:
- Medium: One Big Thought
- Website: JuddAntin.com
- LinkedIn: Judd Antin
Subscribe & Follow:
175 episodes
Share
Manage episode 421723839 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The Human Insight Summit (THiS) PROMO Code
The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.
Episode Show Notes
Hosts: Andy MacMillan, CEO of UserTesting, and Nathan Isaacs, Senior Manager for Content Production
Guest: Judd Antin, Executive Coach, Consultant, ex-Airbnb, Meta, Yahoo
Episode Summary:
Join hosts Andy MacMillan and Nathan Isaacs as they engage in a compelling conversation with Judd Antin about the evolution of UX research. Judd, known for his influential article "The UX Research Reckoning Is Here," shares his insights on the necessary transformation within the UX research discipline. This episode delves into the balance between micro and macro research, the impact of AI, and the critical role of leadership in driving innovation and business value.
Key Themes and Ideas:
- Introduction to Judd Antin:
- Overview of Judd’s extensive experience leading design research teams at major tech companies.
- Introduction to his article "The UX Research Reckoning Is Here" and its impact on the UX community.
- Reflection on the UX Research Reckoning:
- Judd’s reflections on the changes in the UX landscape since the publication of his article.
- Discussion on the evolution from middle-range research to a more balanced approach that includes both tactical (micro) and strategic (macro) research.
- Micro vs. Macro Research:
- Importance of micro-level research for direct business impact, such as usability studies and user sessions.
- The role of macro-level research in aligning with long-term strategic business decisions and engaging with executives.
- Challenges in the UX Industry:
- Ongoing economic uncertainties and shifts in focus affecting UX research investments.
- The necessity for UX researchers to align more closely with business needs and demonstrate clear value.
- AI and Its Role in UX Research:
- Judd’s measured view on AI’s impact on UX research, emphasizing that AI enhances rather than replaces human researchers.
- Discussion on how AI tools can make researchers more efficient, allowing them to handle more work effectively.
- Leadership and Influence in UX Research:
- The importance of building strong relationships and understanding social dynamics within organizations.
- Encouragement for researchers to see themselves as integral to decision-making processes and not just as providers of insights.
- Practical Advice for UX Researchers:
- Tips on building key relationships, starting with immediate superiors and expanding to allies and adversaries within the organization.
- Applying research skills internally to foster strong, influential relationships and drive business value.
- Looking Forward:
- Judd’s optimism about the future of UX research and the opportunities for growth and evolution.
- Encouragement for researchers to stay updated with new tools and adapt their practices to remain relevant.
Conclusion:
- The episode wraps up with Judd sharing how listeners can stay connected with his work through his Medium site and personal website. He emphasizes the importance of ongoing engagement and dialogue within the UX community.
Connect with Judd Antin:
- Medium: One Big Thought
- Website: JuddAntin.com
- LinkedIn: Judd Antin
Subscribe & Follow:
175 episodes
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Similar to Insights Unlocked
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
…
continue reading
The TechSurge: Deep Tech VC Podcast explores the frontiers of emerging tech, venture capital, and business trends, with conversations tailored for entrepreneurs, technologists, and investment professionals. Presented by Celesta Capital, and hosted by Founding Partners Nic Brathwaite, Michael Marks, and Sriram Viswanathan. Email feedback and show ideas to [email protected]. Join us as we examine the next major tech cycle, uncover emerging global tech hubs, and analyze where VC investment d ...
…
continue reading
If you like a real-life story that features grit, grace, and a lot of gumption, then you’re in the right place. Get ready to hear some courageous women talk about how pivotal, teachable “ah-ha” moments have reshaped their confidence and delivered opportunities they never imagined. It didnt happen by chance of course. No sir ree. They figured out new, sometimes uncomfortable ways, to put themselves out there in a way that shouts they get it—they are absolutely 100% worth knowing. You’ll hear ...
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
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continue reading
The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
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continue reading
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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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continue reading
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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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