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Double Down On A Top-Performing Social Channel Or Diversify Efforts Across Multiple Channels?

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Manage episode 480237306 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and consumer social media preferences. Morris advocates for strategic platform diversification based on audience demographics while emphasizing the importance of mastering primary channels before expanding. His research reveals that meeting audiences on their preferred platforms creates more authentic engagement than trying to maintain presence everywhere simultaneously. Show Notes

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2242 episodes

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Manage episode 480237306 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and consumer social media preferences. Morris advocates for strategic platform diversification based on audience demographics while emphasizing the importance of mastering primary channels before expanding. His research reveals that meeting audiences on their preferred platforms creates more authentic engagement than trying to maintain presence everywhere simultaneously. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2242 episodes

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