#91 - How to Choose the Right Marketing Strategies For YOU? with Michelle DeNio
Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith
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Thoughts? Topics you need help with? Tell me everything!
If you've ever felt overwhelmed by all the marketing noise (ahem 🙋🏼♀️), then this episode is your reset button. 👏
In this powerful peer-to-peer convo, I sit down with business coach + marketing strategist Michelle DeNio to talk about what no one tells you:
👉 Every marketing strategy can work.
But not every strategy will work for you.
Michelle breaks down how to cut through the noise, stop chasing shiny tactics, and build a marketing strategy that fits YOUR values, brain, lifestyle, and capacity. We talk about finding clarity, ditching misaligned launches, and trusting yourself to say “no” to the cookie-cutter playbooks.
🎯 Whether you're stuck in strategy burnout or wondering what to focus on next, this episode is packed with clarity.
Big Takeaways:
- 💡 How to reverse-engineer a strategy that matches your lifestyle
- 🤯 Why your business model should fit your energy type (not a guru’s funnel)
- 🚫 The dangers of one-size-fits-all advice
- 🧠 The mindset shifts every solopreneur needs to scale sustainably
- 🔄 A real look at email, podcasts, launches, SEO, and networking — what actually works (and for who)
Michelle also shares:
- Her favorite underrated strategy for lead generation 🔥
- Why she hosts weekly 4-on-4 networking calls that are full of referrals
- How she turned coffee chats into a 6-figure business without fancy funnels
This is a real, honest conversation for purpose-driven entrepreneurs who are done with the overwhelm and ready to show up in alignment.
🔗 Connect with Michelle: michelledenioconsulting.com
👉🏻 Register for a Four on Four Networking session.
👯♀️ Join Back Pocket Insights
Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.
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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.
🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching
91 episodes