What if flavor isn’t just about enjoyment, but about truth? About health? About justice?

In this episode of One Bite is Everything, host Dana DiPrima is joined by Franco Fubini, founder of Natoora, a global produce company working with over 600 small farms to radically rethink how we source and value food.

Franco shares his journey from flavor-seeker to food systems changemaker—revealing how taste can guide us toward nutrition, sustainability, and deeper ecological connection. They talk industrial agriculture, the rise of supermarkets, the role of chefs as gatekeepers, and why we need to stop thinking about sustainability as a marketing term—and start seeing it as a mindset.

In this episode, you’ll learn:

• Why flavor is the clearest signal of nutrition
• How post-WWII food policy reshaped consumer habits and farming
• What supermarkets and supply chains have to do with climate resilience
• The real opportunity—and responsibility—chefs have in shaping the future
• Why small farms matter and what makes a Natoora-sourced carrot different

Links & Mentions:

• Natoora
• In Search of the Perfect Peach – Franco Fubini’s book
• @natoora on Instagram
• Learn more about the For Farmers Movement

📩 Join our weekly letter: Get The Dirt

📢 Share this episode with a friend and help spark a food awakening!