In this episode, Mitchell and Gavin hit the 10-week milestone and dive into what’s working, what’s changing, and what’s coming up for SixSides. From reading their first podcast reviews to debating LinkedIn banner designs, it's a candid look into the real work behind building a B2B SaaS. They chat about Gavin’s cold outreach efforts using Apollo, the challenges of multi-brand personal profiles, and how Mitchell speed-built a new marketing site using Relume and Cursor. There’s also some classic banter about working styles, parenting schedules, and how early is too early to start your workday.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

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In this episode, we cover:

• Celebrating 10 episodes and reading listener reviews
• Cold outreach using Apollo and planning Gavin’s lead gen strategy
• What even is Apollo, and is it a bit shady?
• The pros and cons of cold email vs LinkedIn messaging
• Using Relume + Cursor to build a marketing site in 20 minutes
• The ongoing challenge of balancing multiple businesses on LinkedIn
• The future SixSides app and positive feedback from Laracon AU’s organiser
• How remote founders can improve async communication
• Gavin’s 4am starts and how kids shape your calendar
• The hunt for our .com domain and negotiating with GoDaddy
• Upcoming meetup plans and how to make them productive

Chapters:

• (00:00) - Intro
• (02:00) - Reading our first podcast reviews
• (05:42) - Starting our lead gen campaigns
• (07:54) - What is Apollo and how does it work?
• (09:32) - Is cold email still effective?
• (12:55) - Our LinkedIn banner showdown
• (14:06) - Live design feedback and font fights
• (18:25) - Personal branding across multiple businesses
• (23:39) - Building a marketing site fast with AI
• (28:33) - How Mitchell used Cursor to speed things up
• (32:30) - Feedback from Laracon AU organiser
• (35:40) - Planning our app + dashboard rollout
• (38:37) - Prepping for our in-person meetup
• (40:31) - Making async communication better
• (45:46) - Juggling multiple businesses + client work
• (52:48) - The .com domain update
• (55:30) - Twitter, Bluesky, and community questions
• (57:24) - Wrap-up and where to find us

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• Relume: relume.io
• Poll with both LinkedIn banners: linkedin.com

Connect with us:

• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye
• SixSides on LinkedIn: sixsides
• SixSides on X: sixsidesevents
• SixSides on Bluesky: sixsides.co