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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Why you should listen
- Oleg Sobolev reveals his proven warmup formula that increased LinkedIn connection acceptance rates from 10% to 50% in a controlled test of 1000 prospects, with 15-20% of warmed prospects reaching out first via DM.
- Learn how to build a systematic approach to social selling that scales for your team without relying on generic "just be genuine" advice—turning it from art into science.
- Discover the strategic differences between commenting on mega-influencers versus niche creators and why targeting smaller accounts with 20-50 comments delivers exponentially better pipeline results.
Are you tired of sending perfectly crafted LinkedIn messages that get completely ignored? As a consultant, you're likely experiencing the same frustration—low acceptance rates while decision makers are overwhelmed by generic outreach attempts. In this episode, I talk with Oleg Sobolev from Extrovert about a different approach entirely. Instead of working harder on your messaging, we explore how strategic social engagement before any outreach can transform your results. Oleg walks through his systematic method for building genuine visibility and trust, turning social media from a time sink into a predictable revenue engine for consultants who want to stop chasing prospects and start attracting them.
About Oleg Sobolev
Oleg Sobolev is a former strategy consultant turned SaaS founder, best known for rethinking how B2B sales teams build relationships. After years advising companies on growth, he saw firsthand how traditional outreach—cold emails, mass DMs—was burning trust instead of building it. That insight led him to create Extrovert, a platform that helps reps drive pipeline by showing up consistently and authentically on LinkedIn. Oleg’s mission is simple: make relationship-driven selling easier to do—and harder to ignore.
Resources and Links
- Goextrovert.com
- Oleg's LinkedIn profile
- Get Extrovert at 50% off the first month!
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