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Hannah’s stepping back from day-to-day at the Better Business Network as we gear up for 100 marathons across India, so we grabbed her colleague and “Nature on the Board” director Graham Hansen to explain how BBN gives nature a real seat at the table. We talk through where the idea came from, how it works legally and culturally, balancing people profit and planet, and why “progress not perfect” beats greenwashing or green-hushing every time. We also hit what this means for Project Salt Run and how anyone can bring nature into daily life with simple habits.

We’re currently raising money to make this expedition possible. EVERY Pound raised on Crowdfunder gets us closer to being able to reach India.

Hannah will run 100 marathons in 100 days, covering 4,200 km, to raise £1,000,000 for 1% for the Planet on Givestar. This journey is a powerful testament to the potential within all of us to make a real difference.

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In the face of unprecedented environmental challenges, Project Salt Run aims to inspire action through an extraordinary journey of transformation. Hannah Cox, a sustainability advocate with Indian heritage and a first-time runner, will undertake a life-changing challenge across India, following the historic Inland Customs Line.

This colonial-era boundary enforced a devastating salt tax, causing immense suffering and millions of deaths, but has been largely forgotten from history.
By retracing this route, Hannah seeks to honour its legacy and transform its meaning, inviting others to discover their own version of extraordinary. This journey is not about guarantees of success—Hannah faces the real possibility of failure—but it’s a powerful reminder that taking bold steps, even in uncertainty, can inspire meaningful change.

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40 episodes