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Where Discovery Meets Purchase: Shoppable Media's Revolution
Manage episode 470176784 series 2884455
Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape.
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Chapters
1. Introduction to Fireside with Max Mullenix (00:00:00)
2. Collapsing the Purchase Funnel (00:03:15)
3. From Awareness to Cart: Reducing Friction (00:08:16)
4. Making Brand Values Shoppable (00:11:42)
5. Pinterest and Product Discovery (00:12:54)
6. AI and Hyper-Personalization (00:16:38)
7. Tackling Inventory Challenges Across Retail (00:20:42)
148 episodes
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