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Aggregation of Marginal Gains - Sales Influence Podcast - SIP 566
Manage episode 486716365 series 1242556
đ The "aggregation of marginal gains" philosophy, popularized by Dave Brailsford, focuses on achieving 1% improvements in multiple areas to yield significant overall results.
đ´ British Cycling Team applied this concept to various aspects like bike design, clothing, and hygiene, leading to multiple gold medals and Tour de France victories.
Application to Businessđź In sales, applying marginal gains to areas such as cold calling, presentations, and product demos can lead to substantial improvements over time.
đĽ For management and leadership, focusing on daily small improvements in communication, teamwork, and decision-making can result in significant long-term gains.
Effectivenessđ The marginal gains approach is more effective than pursuing "massive action", as consistent small improvements compound over time, supported by research and real-world success stories.
643 episodes
Manage episode 486716365 series 1242556
đ The "aggregation of marginal gains" philosophy, popularized by Dave Brailsford, focuses on achieving 1% improvements in multiple areas to yield significant overall results.
đ´ British Cycling Team applied this concept to various aspects like bike design, clothing, and hygiene, leading to multiple gold medals and Tour de France victories.
Application to Businessđź In sales, applying marginal gains to areas such as cold calling, presentations, and product demos can lead to substantial improvements over time.
đĽ For management and leadership, focusing on daily small improvements in communication, teamwork, and decision-making can result in significant long-term gains.
Effectivenessđ The marginal gains approach is more effective than pursuing "massive action", as consistent small improvements compound over time, supported by research and real-world success stories.
643 episodes
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