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In this eye-opening episode of Security Halt!, host Deny Caballero sits down with Patrick Samuels — veteran entrepreneur, farmer, and advocate for sustainable agriculture — to unpack the hard truths behind the modern food industry.
From misleading “pasture-raised” labels to the decentralization of food production, Patrick shares his journey from Special Forces to regenerative farming — and why local food systems may be the key to community health and resilience.
This conversation dives deep into:
- Entrepreneurship in agriculture and lessons learned from failure
- The shocking realities behind food labeling and marketing
- Why transparency matters in the food industry
- How local farming builds stronger communities
- Fair wages for farmers and the broken food economy
- The healing power of nature and reconnection to our food
- The rise of Honest Booths and new ways to connect consumers directly with farmers
If you care about entrepreneurship, community support, food transparency, or rebuilding sustainable food systems — this episode is for you.
🎧 Tune in now to learn how farming isn’t just about food — it’s about rebuilding connection, resilience, and purpose.
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Chapters
00:00 The Reality of Entrepreneurship
02:59 Journey into Agriculture
05:59 Understanding the Food Industry
09:05 The Misuse of 'Pasture Raised' Labeling
12:01 Creating Affordable, Sustainable Options
14:54 The Truth Behind Egg Quality
17:48 Transparency vs. Certification in Agriculture
21:05 Bridging the Gap in Food Systems
24:01 Innovative Solutions for Egg Distribution
27:08 The Rise of Honest Booths
31:39 Decentralization in Agriculture
33:40 Connecting Consumers with Local Farmers
35:09 The Importance of Farmers in Society
36:57 Urbanization's Impact on Agriculture
38:18 Keeping Dollars Local
39:31 The Need for Fair Wages in Farming
41:01 Barriers to Entry in Agriculture
43:43 Encouraging New Farmers
46:39 The Healing Power of Nature
48:14 Community and Connection in Agriculture
Instagram: @securityhalt
Tik Tok: @security.halt.pod
LinkedIn: Deny Caballero
Follow Patrick on LinkedIn today!
Patrick Samuels
https://www.linkedin.com/in/patrick-samuels-3540ab2b4/
Website: sunnysideeggco.com
Produced by Security Halt Media
Chapters
1. Introduction and Catching Up (00:00:00)
2. How COVID Led to Agricultural Interest (00:02:05)
3. The Truth About "Pasture-Raised" Eggs (00:05:41)
4. Darkening Egg Yolks and Industry Deception (00:12:00)
5. Rejecting Certifications for True Transparency (00:16:28)
6. Decentralizing Agriculture for Better Systems (00:22:26)
7. The Debt Trap for Small Farmers (00:30:21)
8. Finding Peace and Purpose in Farming (00:38:28)
9. Closing Thoughts and Social Media Info (00:49:04)
309 episodes
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