In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling.
Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales professionals who want to stay top of mind, build trust, and grow their influence.
What You’ll Learn:
✅ How genuine relationship-building creates long-term opportunities
✅ Why contractors should nurture connections—not just chase transactions
✅ How AI can support your outreach (and where it shouldn’t replace you)
✅ The step-by-step system Ella uses to stay connected with hundreds of clients
✅ How publishing a book can elevate your brand and strengthen client loyalty
✅ Real examples from Joe’s book launch strategy and endorsements
✅ How to reach Ella if you want help writing or publishing your own book
💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
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