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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards.
In this episode:
Why marketing mix modelling and data warehouses help, but aren't 100% precise
Reporting that lands: tailor the numbers to finance, tech, or the C-suite
Privacy, under-18 targeting, and the reality of higher-ed marketing
Hustle early, balance later: a career path from radio ads to paid and organic
"Rate My Skate": learning in public, experimentation, and finding flow.
Listen, learn, and maybe pick up a board.
*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "54b456e7-1df6-4193-818c-088242ff4f2f" data-testid= "conversation-turn-3" data-scroll-anchor="false" data-turn="user">336 episodes
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