Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space, and how can you demonstrate the tangible value of influencer marketing to your stakeholders?

These are the challenges that many B2B marketers face today, but fear not – we have just the expert to help us navigate these murky waters. Join us as we welcome Sarah Fruy, a seasoned marketing professional with a wealth of experience in influencer marketing and performance measurement. As the VP of Marketing at Rockbot and having worked at Linqia, a full-service, tech-enabled influencer marketing platform, Sarah brings a unique perspective on proving the worth of B2B thought leader collaborations. Her expertise in implementing agile marketing practices and deep understanding of marketing analytics make her the perfect guide to help us unravel the complexities of measuring influencer impact in the B2B realm.

Social Pulse Podcast host Mike Allton asked Sarah Fruy about:

🧡 Beyond Vanity Metrics: Understanding which KPIs truly matter for B2B influencer marketing success.

🧡 ROI Calculation Framework: Learn a structured approach to measuring the financial impact of influencer partnerships.

🧡 Long-Term Value Assessment: Discover methods for evaluating the extended benefits of thought leader collaborations beyond immediate campaign results.

Learn more about Sarah Fruy

• Connect with Sarah Fruy on LinkedIn
• Connect with Sarah Fruy on Instagram

Resources & Brands mentioned in this episode

• Rockbot
• Learn more about Agorapulse with a free demo
• Bizible
• Pantheon
• DrupalCon
• Linqia
• Google Analytics
• HubSpot
• Marketo
• Meltwater
• Trackur
• Buzzsumo
• Hootsuite
• Sprout Social
• Site Improve
• Robin Dimond
• Partnership Impact Podcast
• American Influencer Council
• Qianna Smith Bruneteau
• Lia Haberman
• UCLA
• Newsletter: ICYMI by Lia Haberman
• Social Media Examiner
• Ann Handley
• David Shing, AKA Shingy
• Content Marketing World

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/influencer-impact-proving-the-worth-of-b2b-thought-leader-collaborations

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.