Best Agorapulse Podcasts (2025)

1
The Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse 22:35

18d ago22:35

22:35

“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and…

1
E289 | How AppsFlyer Uses AI to Build Superhuman CS Teams with Ziv Peled 43:15

3h ago43:15

43:15

Today on the show we have Ziv Peled, the Chief Customer Officer of AppsFlyer. In this episode, Ziv shares his experience using AI to radically improve customer success performance. We then discussed the shift from product expertise to growth partnership and wrapped up by exploring how AI is changing internal team dynamics and go-to-market strategie…

1
E288 | How AI Is Transforming Customer Success with Sivan More of HiBob 45:23

7d ago45:23

45:23

Today on the show we have Sivan More, the VP of Customer Success at HiBob, an HR tech company driving company culture and employee engagement. In this episode, Sivan shares her experience in the evolution of customer success and how it has transformed over the years. We then discussed the role of AI and personalization in enhancing customer journey…

1
Redefining Revenue Marketing with Tim Rath, YOYABA 23:32

9d ago23:32

23:32

“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath, co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agenc…

1
When ABM Works and When It Doesn’t with Mason Cosby, Scrappy ABM 30:34

12d ago30:34

30:34

“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby, CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure …

1
Escape the B2B Content Desert: Creating Social Media That Resonates 42:47

12d ago42:47

42:47

When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free…

1
Why Businesses Must Prioritize Digital Experience with Christian Burne, Oshyn 18:12

16d ago18:12

18:12

“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne, CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance …

1
E287 | From CAC Recovery to Higher ACVs: The Power of Upfront Payments with Miguel Fernandez Larrea 32:45

16d ago32:45

32:45

Today on the show we have Miguel Fernandez Larrea, the CEO and Co-founder of Capchase. In this episode, Miguel shares his experience helping B2B vendors recover customer acquisition costs faster and increase deal sizes through flexible payment terms. We then discussed the enterprise sales motion behind Capchase Pay, how Miguel’s team drives adoptio…

1
Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call 47:37

26d ago47:37

47:37

Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources …

1
E286 | Humanizing Feedback: Hark’s Vision for Customer-Generated Content with Fran Brzyski 39:53

29d ago39:53

39:53

Today on the show, we have Fran Brzyski, CEO and co-founder of Hark, a platform that helps brands build loyalty and achieve efficient growth through customer-generated content. In this episode, Fran shares insights into transforming customer feedback by leveraging the power of video and audio. He discusses the importance of capturing customer inten…

1
From Sommelier to Sales Strategy with Haley Moore, Acquire 21:37

30d ago21:37

21:37

“People relate to people, not tasting notes,” says Haley Moore, founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, H…

1
Video-First Strategy and Mindshare Marketing with Drew Brucker, Goldcast 28:59

1M ago28:59

28:59

“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at Goldcast In this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key c…

1
Making AI Human: A Social Media Storyteller's Playbook 31:42

1M ago31:42

31:42

Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between main…

1
Building a B2B Content Machine with Ryan Allis, SaasRise 23:54

1M ago23:54

23:54

“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis, CEO and Founder of SaasRise In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-…

1
E285 | Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage 47:00

1M ago47:00

47:00

Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform. In this episode, Chris shares insights from Wistia’s journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why bettin…

1
How Marketing Can Speak the Language of the Boardroom with Nadia Davis, CaliberMind 26:29

1M ago26:29

26:29

“Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis, VP of Marketing at CaliberMind In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM, revenue marketing, and why marketing leaders need to al…

1
Create Compelling B2B Stories That Actually Convert 45:12

1M ago45:12

45:12

Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications…

1
E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell 40:32

1M ago40:32

40:32

Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally. In this episode, Lucas shares his insights on the critical role payments play in churn reduction and strategies like smart payment retries, network tokenizat…

1
The Power of Movement Marketing in B2B with Karthi Ratnam, Audience Haus 28:20

1M ago28:20

28:20

“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience Haus In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from…

1
The Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai 22:31

2M ago22:31

22:31

“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is resh…

1
E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane 39:25

2M ago39:25

39:25

Today on the show, we have Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners. G has helped scale some of the fastest-growing B2B companies, including Ramp, Retool, Vercel, Reddit, and more. In this episode, we dive deep into how AI is fundamentally changing growth strategies, making outbound sales more efficient, and reshapin…

1
How to Turn Social Media into a Demand Engine with Darien Payton, Antidote 21:08

2M ago21:08

21:08

“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the w…

1
Transform Department Silos Into Revenue Growth 33:36

2M ago33:36

33:36

Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that …

1
Redefining B2B Growth Through AI-Led Marketing with Matt Cooley and Ashar Rizqi, Bounti.ai 32:47

2M ago32:47

32:47

“The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai. In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B…

1
Establishing Buyer Trust Through Quality Reviews with Allyson Havener, TrustRadius 26:20

2M ago26:20

26:20

“People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener, CMO at TrustRadius In this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius, explores how reviews, AI, and data-driven content are sha…

1
E282 | Navigating Early-Stage Growth: Churn, Retention, & Customer Success at Pylon 35:17

2M ago35:17

35:17

Today on the show we have Advith Chelikani, the Co-founder and CTO of Pylon. In this episode, Advith shares his journey from engineer to co-founder and how Pylon is redefining B2B customer support. We then discussed the role of product velocity in driving retention, the challenges of scaling customer success at an early-stage startup, and why found…

1
Leveraging AI for Smart Demand Generation with Josh Carter, Pavilion 26:50

2M ago26:50

26:50

“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter, Senior Director of Demand Generation at Pavilion In this episode of The Content Cocktail Hour, Josh Carter, Senior Director of Demand Generation at Pavilion, explores the unique challenges of marketing a professional member…

1
Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula 31:45

2M ago31:45

31:45

Are you struggling to build and lead a marketing team that truly understands today's digital landscape? Perhaps you've experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you've wondered why your experienced hires seem to be missing that certain "…

1
Building The Future of B2B Marketing with Anthony Kennada, AudiencePlus 25:48

2M ago25:48

25:48

“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlus In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Ju…

1
Unlocking YouTube’s SEO Power for B2B Growth with Devin Pickell, Do I Need SEO 23:04

2M ago23:04

23:04

“I’ve actually had folks critique me on like, ‘Why are you Do I Need SEO if you believe in video so much?’ I’m trying to like, lead the charge and letting folks know—YouTube is SEO,” says Devin Pickell, Founder at Do I Need SEO In this episode of The Content Cocktail Hour, Devin Pickell, founder at Do I Need SEO, breaks down the deep secrets of B2B…

1
Why Founder-Led Marketing is the Future with Amos Bar-Joseph, Swan AI 22:41

3M ago22:41

22:41

"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AI In this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age …

1
E281 | The Foundational Laws of Retention That Haven’t Changed in the AI Era with Brian Balfour 46:06

3M ago46:06

46:06

Today on the show, we have Brian Balfour, the Founder and CEO of Reforge and former VP of Growth at HubSpot. In this episode, Brian shares his perspective on the foundational laws of retention that remain unchanged, even as AI continues to transform the way we build and grow products. We then discussed why many AI products are struggling with high …

1
Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa 29:37

3M ago29:37

29:37

“Attribution isn’t about proving marketing’s worth—it’s about doing better marketing,” says Drew Smith, Founder and CEO of Attributa In this episode of The Content Cocktail Hour, Drew Smith, Founder and CEO of Attributa, talks about the real secrets behind marketing attribution—beyond the hype and LinkedIn hot takes. Drew shares why most companies …

1
E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult 49:49

3M ago49:49

49:49

Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse. In this episode, Emeric shares his experience navigating Agorapulse’s bold pivot from serving SMBs to targeting mid-market and enterprise clients. We then discussed the challenges of combating endemic churn, why moving upmarket was critical for growth, and the lessons lear…

1
E279 | The Evolution of Copy.AI: From AI Copywriting to Enterprise Workflow Automation with Paul Yacoubian 55:34

3M ago55:34

55:34

Today on the show we have Paul Yacoubian, founder and CEO of Copy.AI. In this episode, we explore how Copy.AI evolved from an AI copywriting tool into a full-scale enterprise workflow automation platform. Paul shares how LLMs (Large Language Models) are reshaping go-to-market strategies, the challenges enterprises face in AI adoption, and why data …

1
Stop Wasting Time on Social: How to Generate Real B2B Leads That Convert 43:44

3M ago43:44

43:44

Are you tired of pouring countless hours into social media only to see minimal returns for your B2B company? You're posting regularly, engaging with followers, and creating what you think is valuable content - but where are the leads? If you're frustrated with social media feeling more like a time sink than a lead generation machine, you're not alo…

1
The Power of Strategic Creator Partnerships with Aneesh Lal, Wishly Group 25:03

3M ago25:03

25:03

“Be strategic. Say no to things. Less is more,” says Aneesh Lal, Founder of the Wishly Group In this episode of The Content Cocktail Hour, Aneesh Lal, Founder of the Wishly Group, shares his journey from media sales to building a successful creator talent agency. Aneesh talks about how brands can leverage multi-channel, multi-month strategies to cr…

1
E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen 43:32

3M ago43:32

43:32

Today on the show we have Yuriy Timen, investor and advisor to companies like Airtable, Canva, and Oyster, and former Global Head of Growth & Marketing at Grammarly. Yuriy shares his journey from leading performance marketing to building a high-impact growth product team—and why aligning these functions is crucial for retention. We explore the chal…

1
Investing in Creativity and Community to Build a Standout Brand with Kae Neskovic, Superside 27:21

3M ago27:21

27:21

“If you don’t have anything interesting to say, people won’t care, no matter how good your targeting is,” says Kae Neskovic, Executive Creative Director at Superside In this episode of The Content Cocktail Hour, Kae Neskovic, Executive Creative Director at Superside, talks about how branding is evolving in the face of competition and the integratio…

1
Redefining Partnerships to Drive Revenue with Tyler Calder, PartnerStack 29:49

4M ago29:49

29:49

“If partnerships aren’t a top priority, maybe revenue isn’t either,” says Tyler Calder, CMO at PartnerStack In this episode of The Content Cocktail Hour, Tyler Calder, Chief Marketing Officer at PartnerStack, talks about the evolving role of partnerships in B2B marketing. Tyler shares his approach to redefining partnerships as a key driver of indir…

1
Find Your Story Before Using AI with Hiba Amin, Sandia Consulting 25:10

4M ago25:10

25:10

“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia Consulting In this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her unique “Shrek AI Framework,” emphasizing why finding…

1
Converting Creativity: Building Marketing Assets That Drive Real Results 35:26

4M ago35:26

35:26

Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and …

1
E277 | What SaaS Founders Should Know Before Going Multi-Product: Lessons from Kovai's Saravana Kumar 37:50

4M ago37:50

37:50

Today on the show we have Saravana Kumar, the CEO and Founder of Kovai.co. In this episode, Saravana shares his journey from launching a single-product business to building a multi-product SaaS company. He reflects on the challenges of scaling multiple products and offers candid insights into why he wouldn’t recommend his approach. Saravana also re…

1
The Science Behind Writing SEO-Optimized Content with Ben Kazinik, monday.com 25:13

4M ago25:13

25:13

"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.com In this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains why success in SEO writing comes from a mix of strat…

1
Turning Loyal Customers to Brand Advocates with Gianna Scorsone, Champion HQ 22:27

4M ago22:27

22:27

“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQ In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retentio…

1
Unlocking the Power of AI Workflows for Marketers with Nathan Thompson, copy.ai 24:37

4M ago24:37

24:37

“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.ai In this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows are reshaping marketing and copywriting. Nathan shares …

1
E276 | Beyond Seats: The Shift Towards Success-Based Pricing with Kyle Poyar 50:14

4M ago50:14

50:14

Today on the show, we have Kyle Poyar, Co-founder and Operating Partner at Tremont. In this episode, Kyle shares his journey from consulting at Simon-Kucher to becoming a leading voice in SaaS pricing. We dive deep into the challenges and opportunities of evolving pricing models, exploring the shift from traditional seat-based pricing to success-ba…

1
How Fun and Creativity Can Change Your Marketing Game with Rob Carpenter, AudienceLed 26:27

4M ago26:27

26:27

“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLed In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of aud…

1
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam 27:23

5M ago27:23

27:23

“If you do that in a kind of fake way, people are going to smell it from a mile away. Their BS radars are going to go off,” says Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam In this episode of The Content Cocktail Hour, Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam, tells us how Crossbeam uses Ecosystem-…

1
Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content 29:10

5M ago29:10

29:10

Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you'…

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