Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. What if there was a way to break down these silos and transform them into powerful revenue-generating engines? That's exactly what our guest today helps organizations achieve.

I'm thrilled to welcome Anatole Ashraf, a seasoned senior marketing leader whose experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. As the first Bangladeshi New Yorker elected chair of a NYC community board, Anatole brings a fresh perspective on building connections and driving results. His track record of scaling marketing functions from startups to enterprises while maintaining tight alignment between marketing, sales, and business objectives makes him the perfect guide for today's discussion.

Social Pulse Podcast host Mike Allton asked Anatole Ashraf about:

🧡 Strategic Integration: Discover how connecting marketing initiatives with other departments drives measurable business growth

🧡 Revenue Acceleration: Learn specific techniques for transforming siloed operations into revenue-generating engines

🧡 Cross-functional Leadership: Master the art of building bridges between departments to create lasting business impact

Learn more about Anatole Ashraf

• Connect with Anatole Ashraf on LinkedIn
• Connect with Anatole Ashraf on Blue Sky

Resources & Brands mentioned in this episode

• MarketVector Indexes
• Learn more about Agorapulse with a free demo
• BNY Mellon
• Salesforce
• Marketo
• HubSpot
• Simon Sinek
• Sprout Social
• Google Analytics
• EOS
• Andrew Ross Sorkin

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-break-out-of-departmental-siloes-and-grow-revenue

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.