This episode breaks down the most important Google Ads attribution models so you can understand how each touchpoint contributes to your conversions. You will learn how attribution impacts your budget, campaign performance, and long-term marketing results.

In this episode, you will learn:
• What Google Ads attribution models are and why they matter for conversions
• How last click attribution works and when to use it
• Why linear attribution helps you evaluate the full customer journey
• When time decay attribution is best for longer sales cycles
• How position-based attribution balances first and last touch interactions
• Why data-driven attribution gives the most accurate insights when enough data is available
• How to choose the right attribution model for your business goals

By the end, you will know exactly which attribution model fits your sales cycle and how to use it to improve your Google Ads performance.

Blog Link: Google Ads Attribution Models Explained

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