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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment.
You’ll learn:
- What sets manual CPC apart from smart bidding in Google Ads
- When manual bidding gives you better control and testing options
- Why smart bidding often outperforms manual efforts for high-converting campaigns
- How to know if your account has enough data for automated bidding to work
- Tips for using target ROAS or maximizing conversions to drive better results
- How to align your bidding strategy with your specific business goals
Suppose you're unsure whether to stick with manual CPC or adopt automation. In that case, this episode will help you make the right decision for higher conversions, smarter budget utilization, and improved overall ROI.
Blog Link: Manual CPC vs. Smart Bidding: When to Switch for Better ROI
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