The brands dominating search today aren't just focusing on links and keywords. They're mastering three strategic pillars that deliver sustained visibility across traditional search and AI-powered platforms.After ten years working with national and international enterprise brands (including a recent Global Search Award win for The Ordinary), we've identified the exact framework that separates market leaders from everyone else.In this episode, I reveal:• Why technical SEO performance matters more than ever — including how page load speed impacts both rankings and conversion rates (with data from Cloudflare and Walmart showing the direct business impact)• The onsite content strategy that works for both AI search and traditional SEO — including how we helped ZUGU become the top-recommended iPad case in ChatGPT and Google's AI Mode through content hierarchy and internal linking• Why offsite SEO is now about brand building, not just link building — and how digital PR on high-authority sites influences AI recommendations (with examples from our work with Aged Care Bathrooms)• How tools like WP Rocket can handle 80% of technical SEO automatically — even if you're not technicalI'll share specific examples demonstrating how Core Web Vitals, topic clusters, and digital PR work together to drive rankings across both traditional search and AI platforms.If you're ready to build an SEO strategy that works for both traditional search and AI-powered platforms, this episode provides your complete action plan.…

The paid search strategies that worked in 2024 are already obsolete. In 2026, your 2025 strategy will no longer work either. Tight keyword segmentation and manual bid management are actively harming performance, whilst AI-driven approaches and first-party data have become the critical differentiators between campaigns that flatline and those that scale. Rebecca Pilkington, our Head of Paid Media, reveals the award-winning strategies that took Aged Care Bathrooms to a £2.4 million run rate in nine months and generated 11,000 leads for DSLD Mortgage in year one — campaigns that earned Exposure Ninja three Global Search Awards in 2025. In this episode, you'll discover: Why first-party data is now your most valuable asset When AI features work brilliantly (and when they tank campaigns) How to test AI without destroying core performance Why over-segmentation is killing your reach The multi-channel approach that actually drives results in 2026 If you're planning your paid search strategy for 2026, this episode provides your complete roadmap backed by real campaign data. Get the show notes: https://exposureninja.com/podcast/paid-search-strategy-2026/…

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google. Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions. The businesses dominating in 2026 won't be the ones with the best SEO alone. They'll be the ones who've mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously. In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal: Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements together The exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business results Real campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platforms Why B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sources The critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publications How to reverse-engineer your competitors' digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topics As Charlie explains in the pod: "Digital PR is becoming even more important than it was, and I don't want to undervalue how important it has been because it's underpinned many a successful organic search campaign for years, decades, if we're honest. It's becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website." If you're ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.…

The B2B marketing playbook is changing faster than most businesses realise. SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour. Your buyers are researching differently. They're having longer, more detailed conversations before they ever visit your website. They're building shortlists from sources you might not even be tracking. And if your brand isn't visible in these new research channels, you're losing deals before you know they exist. In this episode, I'm breaking down three B2B marketing strategies that are working right now for our clients: Why digital PR isn't just for sexy consumer brands . I'll show you how we got an insulation and ventilation company featured across dozens of industry publications by turning new legislation into newsworthy content. Even " boring " B2B businesses can leverage digital PR effectively. How to win when nobody's searching for your solution . When only 20 people per month google your product category, keyword-focused SEO won't cut it. I'll walk through how we drove 361% traffic growth and 11% conversion rates for a takeaway packaging company by targeting problems, not keywords. Why most B2B websites are conversion killers and what to do about it . Jargon-heavy copy, unclear positioning, blocky layouts with zero personality. We redesigned one client's site with B2C principles in mind and generated 51 highly qualified leads in four months. I'll show you exactly what changed. I'll also share data that reveals something surprising: when buyers research solutions in 2026, the brands that get recommended aren't always the ones with the best SEO. Third-party visibility matters more than ever. The fundamentals haven't disappeared. Long sales cycles, multiple decision-makers, and proven channels still define B2B marketing. However, the businesses dominating in 2026 are the ones adding new layers to their strategy, whilst their competitors stick with what worked in 2023. This episode provides the complete roadmap for future-proofing your B2B marketing before your competitors catch on. Enjoy these episodes next: Why “AI Search is Just SEO” is a Dangerous Lie https://exposureninja.com/podcast/364/ The BEST SEO Strategies for 2026 https://exposureninja.com/podcast/368/ The BEST Digital Marketing Strategies for 2026 https://exposureninja.com/podcast/369/…

Welcome to Episode 6 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠⁠https://exposure.ninja/strategies2026⁠ With 2.5 billion searches daily on ChatGPT alone, your AI search strategy can't wait. Charlie Marchant (CEO) reveals why optimising for ChatGPT isn't just "doing SEO differently" — it's an entirely new game where citations matter more than backlinks and sentiment tracking becomes essential. Discover the three-phase framework for AI visibility: technical foundations, on-site content that actually says what you do (revolutionary, right?), and digital PR that positions you where AI looks first. Charlie shares real examples from wedding venues to CRM comparisons, showing exactly which content gets cited and why budget information suddenly matters more than ever. From agentic shopping that buys your coffee while you sleep to instant checkout partnerships with Etsy and Shopify, learn why 2026 is your last chance at first-mover advantage before AI search ads inevitably arrive.…

SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers. While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online. For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart — it's becoming essential. In this episode, I reveal: The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility) Why one lawn care client saw 120% traffic growth year-on-year whilst competitors lost traffic to AI cannibalisation How we transformed 778 sessions into 150,000 sessions (a 20,000% increase) by moving beyond individual keywords to strategic topic clusters The exact content formatting that helped a global skincare brand increase organic traffic by 451% and e-commerce revenue by 8.5% Why embedding commercial actions directly into content pages is now essential (and how this simple shift drives immediate revenue) I'll share real-world success stories from campaigns shortlisted for 14 Global Search Awards, including how we helped a mortgage business rank for 69,000 keywords in just 12 months. If you're ready to implement award-winning SEO strategies whilst your competitors remain fixated on outdated tactics, this episode provides your complete action plan for dominating search in 2026. Get the show notes: https://exposureninja.com/podcast/368/ Listen to these episodes next: The BEST Digital Marketing Strategies for 2026 https://exposureninja.com/podcast/369/ The BEST AI Search Optimisation Strategies for 2026 https://exposureninja.com/podcast/366/ How To Create and Optimise Your Content for AI Search https://exposureninja.com/podcast/363/…

The digital marketing landscape is undergoing a seismic shift — and the brands dominating in 2026 will be those mastering three critical pillars: traditional search, AI Search, and brand experience. While Google maintains its dominance with 98 billion monthly visitors and over 90% market share, smart marketers are already positioning themselves for the rapidly approaching AI-powered future. In this episode, I reveal: The "topic-first SEO" strategy that generated a 288% revenue increase for Golf Course Lawn Store — and why keyword-only approaches are leaving money on the table How we transformed The Ordinary's blog from a brand-led resource into a revenue machine, driving 451% more revenue and 5.5x traffic in just five months Why Hargreaves Lansdown (UK's market leader) is invisible in AI search results while our client ZUGU dominates — and the exact playbook we used to achieve this The emergence of "agentic AI commerce" and why businesses need structured product data, real-time inventory feeds, and the Agentic Commerce Protocol (ACP) by 2026 How DSLD Mortgage generated 11,410 qualified leads in 12 months using our Brand and Positioning Accelerator framework Why 287% more customers purchase when brands use three or more channels — and how to create consistency across all touchpoints I'll share the exact frameworks we're using at Exposure Ninja, including how we're helping clients appear in AI Overviews, ChatGPT recommendations, and Perplexity results. If you're planning your digital marketing strategy for 2026 and want to stay ahead of competitors still stuck in 2020's playbook, this episode provides your complete roadmap for dominating both traditional and AI-powered search channels. If you're interested in using our Brand and Positioning Accelerator for your business, get in touch with our team today: https://exposureninja.com/services/branding/brand-accelerator/ Get the show notes: https://exposureninja.com/podcast/369/ Listen to these episodes next: The BEST SEO Strategies for 2026 https://exposureninja.com/podcast/368/ The BEST AI Search Optimisation Strategies for 2026 https://exposureninja.com/podcast/366/ I Bought a £7M Company to Test My Marketing Playbook https://exposureninja.com/podcast/365/…

Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠https://exposure.ninja/strategies2026 Skip the "new year, new me" marketing makeover — your B2C marketing strategy for 2026 needs balance, not disruption. Charlie Marchant (CEO) reveals why throwing everything at the latest shiny channel is a recipe for disaster and shares the 80/20 formula successful brands use to maintain winners while testing new growth channels. From John Lewis's masterclass in UGC-powered product pages to mortgage companies building hyper-personalised customer journeys, discover why generic content is dead and personalisation drives profit. Charlie unpacks how agentic AI will revolutionise B2C commerce — letting ChatGPT buy your coffee while you sleep — and why brands ignoring AI search optimisation risk losing the land grab. Whether you're battling saturated markets or planning seasonal campaigns, learn how to track what actually matters and build marketing that captures both the quick purchase and the 200-day consideration journey.…

Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026 Forget the boring-to-boring approach — your B2B marketing strategy for 2026 needs personality alongside performance. Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) reveal why understanding your ICP goes beyond firmographics to include the actual humans making decisions, from procurement to the C-suite. They expose the reality of B2B buyers comparing vendors in ChatGPT, why your sales team holds crucial attribution data most marketers ignore, and how brands like monday.com and Wiz prove that B2B marketing can be both effective and entertaining without becoming absurd. From Formula 1 sponsorships to the CISO cocktail series, discover how leading B2B brands balance sophisticated account-based marketing with creative approaches that actually convert — plus why AI Search Optimisation isn't optional anymore for enterprise deals.…

Welcome to Episode 3 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026 Creating a profitable digital marketing strategy for 2026 starts with understanding where your leads come from — not just guessing. Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) join Dale Davies (Head of Marketing) to reveal why most businesses fail at digital strategy: they chase shiny new channels without knowing which ones actually drive profit. The duo shares hard-won insights from working with FTSE 250 companies and growing businesses, including why your sales team holds the key to better marketing data, how to balance the 80/20 rule between proven winners and experimental channels, and why AI Search Optimisation is becoming non-negotiable for enterprise brands. Whether you're locked into underperforming agencies or building your 2026 strategy from scratch, this episode delivers the framework for turning digital marketing into predictable profit.…

I tried recording this as an audio podcast, but it didn't really do the topic justice. I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/ripping The marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are completely rewriting their strategies — creating unprecedented opportunities for forward-thinking marketers. While traditional SEO still matters, AI search tools are fundamentally changing how high-value customers discover and choose products. HubSpot's CEO recently called the traffic pattern changes from Google's AI Overviews a "traffic apocalypse." For businesses targeting huge growth goals in 2026, mastering AI Search Optimisation isn't just smart — it's becoming essential for survival. In this episode, I cover: Why we're seeing a "two-tier development" among CMOs — and which group is already gaining a competitive advantage while others remain completely unaware The three critical areas every marketing leader must understand: visibility tracking, prompt optimisation, and source citation strategies How to use cutting-edge tools like Peec AI to analyse your brand's AI search performance versus competitors (including a live demo using HubSpot) The exact websites and content formats that AI tools prioritise when making recommendations — and how to get your brand featured Why this represents "a land grab opportunity" and how early movers are securing first-mover advantage I share real-world insights from our AI search audits for FTSE 250 companies, $50 million software firms, and German DAX top 30 brands — including exactly what these industry leaders are doing to position themselves for the AI search era. If you're ready to adapt your marketing strategy for the AI search revolution while your competitors remain fixated solely on traditional approaches, this episode provides your complete action plan for thriving in this new era.…

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified strategies that actually scale. Enterprise businesses are operating with departmental silos that conflict with each other's KPIs, whilst the companies achieving consistent growth have implemented coordinated frameworks that unify stakeholders and maintain competitive advantage. Mastering enterprise coordination isn't optional for business marketing leaders — it's becoming essential for market leadership. In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal: The 80/20 framework that balances proven channels with strategic innovation How to break down departmental silos without eliminating compliance processes The three technology integration requirements that enable real-time coordination Strategies for securing stakeholder buy-in for emerging opportunities like AI search optimisation If you're ready to transform coordination challenges into competitive advantages whilst your competitors remain trapped in silos, this episode provides your complete framework for scalable enterprise marketing.…

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice. With AI search platforms fundamentally changing how people discover products and services, forward-thinking marketers are discovering that brand strength now directly influences algorithmic recommendations. In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover: Why brand marketing attribution is finally becoming measurable (and the tools that make it possible) The critical difference between branded house vs. house of brands strategies — and when each approach works best How companies like Slack and Canva have modernised their brands without losing recognition Why distinctiveness matters more than differentiation in red ocean markets The Unilever Brand Key framework — and why most marketers overcomplicate brand positioning As Charlie explains: "Brand marketers have had the really difficult job of feeling like they're screaming in a vacuum and no one's really listening because historically brand has been so difficult to attribute value to. But now with AI Search and tools like Peec, we're actually able to get a much better idea across so many different topics of brand sentiment." We explore real examples, such as Guinness's consistency, Passenger's visual differentiation, and why Jaguar's recent rebrand became a cautionary tale. Plus: How AI Search is making brand reputation more influential than ever — and what that means for your 2026 strategy. If you're ready to build a brand marketing strategy that works in today's saturated marketplace while positioning for the AI-driven future, this episode provides your complete framework.…

AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now. While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high-value traffic and securing prime recommendation spots in ChatGPT, Perplexity, and Google's AI Mode. For businesses ready to dominate this new search landscape, mastering AI search optimisation isn't optional — it's becoming the difference between market leadership and irrelevance. In this episode, I reveal: The exact audit process to assess your brand's current AI visibility (including which tools give you the most granular data about your performance across different LLMs) Why brands have a massive advantage in AI search results — and how to leverage your brand as a "defined entity" that LLMs can easily connect to other concepts The critical difference between generic content and what AI tools actually need (hint: they can generate generic information themselves — they need your first-party data and expertise) How third-party citations drive recommendations — including why AI tools would "rather go to someone else and look at what other people are saying about you than look at what you're saying about yourself" The specific content formats that get cited most frequently (based on analysis of top-performing brands across multiple industries) I'll share real examples from brands like MetLife, DeWalt, and Better.com, showing exactly how they're optimising for AI search — including surprising recommendations that go beyond marketing into actual product development. As I explain in the episode: "We're in a strange moment right now where some businesses are focusing really heavily on AI Search, but honestly, most companies aren't even thinking about this as a thing. Even though they themselves are using ChatGPT all day every day to find stuff to buy, they haven't really thought about how their brand shows up in these AI tools. And that means we're in a little bit of a land grab moment." If you're ready to implement these five AI search strategies while your competitors are still stuck in traditional SEO thinking, this episode provides your complete roadmap for dominating AI search in 2026 and beyond. Try Semrush's AI SEO Toolkit 👉 https://exposure.ninja/AIsearch2026 Get the show notes: https://exposureninja.com/podcast/366/ Listen to these episodes next: I Bought a £7M Company to Test My Marketing Playbook https://exposureninja.com/podcast/365/ Why “AI Search is Just SEO” is a Dangerous Lie https://exposureninja.com/podcast/364/ How To Create and Optimise Your Content for AI Search https://exposureninja.com/podcast/363/ Disclaimer - Exposure Ninja may get a commission through the marked links above, at no cost to you…

AI is reshaping how people search — and how businesses get discovered. We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift. We'd love for you to take part in the State of AI Search 2025 report. By taking part, you'll get early access to the results. All you need to do is complete the survey and share your email address at the end, so that we can send the completed report to you before it's fully released. Happy to be involved? Then visit https://exposure.ninja/stateAISearch2025…