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Google Is Artificially Inflating Your PPC Costs
Manage episode 436524250 series 1273522
A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.
We've long suspected it, but now we have concrete evidence.
It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.
Watch the video instead: https://exposure.ninja/inflating-costs
Get the show notes: https://exposureninja.com/podcast/328/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/
- NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/
- How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/
488 episodes
Manage episode 436524250 series 1273522
A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.
We've long suspected it, but now we have concrete evidence.
It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.
Watch the video instead: https://exposure.ninja/inflating-costs
Get the show notes: https://exposureninja.com/podcast/328/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/
- NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/
- How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/
488 episodes
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