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Content provided by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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#10 Extra Shot: Making a Case for Dark Roast

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Manage episode 486959937 series 3077106
Content provided by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Takeaways

  • The absence of dark roast options in specialty is puzzling.
  • 35% reported drinking dark roast, while only 12% light roast.
  • Consumer preferences shift significantly after age 40.
  • Dark roast consumption is higher among older demographics.
  • Specialty coffee roasters should offer dark roasts for business growth.
  • Good roasting skills are essential for quality dark roasts.
  • The coffee industry has shifted towards lighter roasts in recent years.
  • Understanding consumer preferences can drive better business decisions.

Theme music: Dark Symphony

Written blog: Making a Case for Dark Roast

Visit and Explore Covoya!

TAKE OUR LISTENER SURVEY

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 486959937 series 3077106
Content provided by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Takeaways

  • The absence of dark roast options in specialty is puzzling.
  • 35% reported drinking dark roast, while only 12% light roast.
  • Consumer preferences shift significantly after age 40.
  • Dark roast consumption is higher among older demographics.
  • Specialty coffee roasters should offer dark roasts for business growth.
  • Good roasting skills are essential for quality dark roasts.
  • The coffee industry has shifted towards lighter roasts in recent years.
  • Understanding consumer preferences can drive better business decisions.

Theme music: Dark Symphony

Written blog: Making a Case for Dark Roast

Visit and Explore Covoya!

TAKE OUR LISTENER SURVEY

  continue reading

85 episodes

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