Host JinJa Birkenbeuel welcomes Shana Stephenson, Chief Brand Officer at the WNBA's New York Liberty, to discuss her journey in sports branding, the importance of storytelling, and the challenges of navigating a career in a male-dominated industry. Shana shares her experiences from her early days in fashion to her current role in sports, emphasizing the significance of representation and the entrepreneurial spirit. The conversation highlights the power of family support and the drive to create opportunities in the sports world. In this conversation, Shana discusses her journey from being a chemistry student to ESPN to becoming a prominent voice in sports activism, focusing on cultural intersections, representation, and the importance of authenticity in leadership. She highlights her work with the New York Liberty and the significance of their activism in women's sports, particularly in relation to social justice issues. Shana emphasizes the need for inclusive spaces and the impact of representation in sports, showcasing her commitment to amplifying the voices of black women and marginalized communities.

Takeaways

• JinJa Birkenbeuel expresses gratitude for listeners choosing her podcast.
• Shana Stephenson emphasizes the importance of storytelling in sports.
• Shana's journey reflects a non-linear career path, transitioning from chemistry to sports marketing.
• Family support played a crucial role in Shana's career decisions.
• Representation in sports media is vital for amplifying women's stories.
• Shana's passion for sports developed from her upbringing in New York.
• The challenges of breaking into the competitive sports industry are discussed.
• Shana's entrepreneurial spirit is evident in her career choices.
• The importance of creating a platform for underrepresented voices in sports is highlighted.
• Shana's experiences illustrate the value of perseverance and self-belief.
• Shana transitioned from ESPN to start her own blog for honest expression.
• Her writing evolved from personal venting to addressing cultural intersections in sports.
• She became a voice for sports activism, focusing on gender and racial inequities.
• Shana's work led to opportunities in media and consulting, enhancing her influence.
• The New York Liberty's activism aligns with Shana's values and mission.
• Authenticity is key to Shana's leadership style and creativity.
• Shana emphasizes the importance of representation in sports organizations.
• Ellie the Elephant symbolizes inclusivity and community engagement.
• Shana believes in creating positive experiences for fans and community members.
• Courage in leadership comes from being true to oneself and one's beliefs.

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