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#36 The Front Lines of the Bike Industry with Terence Giesbrecht

Terence Giesbrecht is the co-founder of Skyride, a bike shop located at the base of Silver Star Mountain resort in Vernon, BC. Terence started Skyride back in 2004 with his father, Mike Giesbrecht. Since then, this incredible father-son team has established themselves as a premier mountain bike business in the Okanagan Valley.

Conversation Topics:

  • The story of why this father-son duo started Skyride
  • Skyride’s early challenges and the hard lessons they learned about building a business
  • Terence’s advice to his younger entrepreneur self
  • The importance of building a community around your business
  • How the bike industry has shifted over the last 18 years
  • The unique and inspiring customers that visit Skyride
  • Terence’s first-hand recount of the impact COVID-19 has had on the bike industry
  • Where Terence sees the bike industry going in the future

and so much more!

Want to connect with Terence?

Follow Terence on Instagram: www.instagram.com/terencegiesbrecht/

Follow Skyride on Instagram: https://www.instagram.com/skyride_/

Head to his Facebook: www.facebook.com/terence.giesbrecht

Join him on Twitter: twitter.com/tgiesbrecht85

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49 episodes