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Four veterans from different military branches share how they created Four Branches Bourbon with a mission to honor fallen comrades and change the narrative around veterans and alcohol consumption through their message of "serve honorably, drink honorably."
• Four Branches was founded by veterans from the Army, Navy, Marines, and Air Force—the only spirits company with founders from all four branches
• The brand's origin connects to fallen CIA operative Greg, whose death 20 years ago inspired the founders to create a way to remember those who didn't return
• Their mantra "don't drink to forget, sip to remember" encourages responsible consumption that honors memories rather than escapes them
• The Continental Bourbon celebrates the 250th anniversary of the Continental Army, Navy and Marines with a 9-year Kentucky straight bourbon bottled at 102 proof
• Every aspect of the bottle design contains symbolism, from the four-sided shape to the "4" logo that represents all branches and those who serve "at the tip of the spear"
• Four Branches donates 4% of gross revenue, with donated bottles having raised over $450,000 for veterans' charities and families
Visit fourbranchescom to order online in 39 states or find Four Branches Bourbon in Kentucky, Tennessee, Virginia, DC, Maryland, Florida, and Arizona.
Bourbon carries stories within its amber depths—but rarely stories as powerful as those behind Four Branches. When veterans from the Army, Navy, Marines, and Air Force united to create a spirits company, they brought with them a mission that transcends the bottle.
Four Branches began with a moment of reflection. One founder, haunted by memories of bringing home fallen comrades from combat zones, envisioned creating a bourbon to honor their sacrifice. What started as a simple tribute evolved into something extraordinary when the founders realized they represented each major military branch—a combination unprecedented in the spirits industry. Their backgrounds in special operations and intelligence shaped not just their approach to business but their core philosophy: "Serve honorably, drink honorably."
This isn't marketing jargon. It stems from profound experience with the devastation of veteran suicide and substance abuse. As one founder poignantly explains, "We don't drink to forget—we sip to remember." This perspective transforms each pour into an opportunity for reflection rather than escape. Their Continental Bourbon, crafted to commemorate the 250th anniversary of America's first military branches, embodies this ethos. The nine-year Kentucky straight bourbon, bottled at 102 proof with a precisely balanced mashbill, carries within it centuries of American military tradition.
What truly distinguishes Four Branches is their commitment to giving back. They donate 4% of gross revenue—a significant portion that demonstrates their priorities extend beyond profit margins. Their donated bottles have raised over $450,000 for veterans' charities in just two years. The bottle itself, with its four-sided design and meticulously crafted logo, contains hidden military symbolism that rewards the observant consumer with deeper meaning.
Experience what happens when honor meets craftsmanship in a glass. Whether you're a veteran, first responder, or simply someone who appreciates thoughtful spirits with purpose, Four Branches invites you to

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