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We celebrate bourbon heritage, wild turkey conservation, and how a surplus of aged barrels sparked the creation of Russell’s Reserve. Gregg Snyder joins us to share stories of Jimmy Russell, warehouse wisdom, and why Russell’s 13 and 15 hit so differently.
• annual Thanksgiving special with Gregg Snyder
• turkey hunting passion and NWTF conservation work
• wild vs farm turkey taste and preparation
• cooking methods for wild turkey including nuggets and piccata
• tracking tips using footprints and droppings
• path from Brown‑Forman cooperage to Wild Turkey leadership
• mandate to protect tradition and avoid shortcuts
• how inventory analysis led to Russell’s Reserve
• naming, first bottling, and early pricing strategy
• bourbon vs Tennessee whiskey clarity
• maturation sites including Camp Nelson and McBrayer
• Russell’s 13 vs 15 tasting contrasts and oxidation talk
• Rare Breed blend concept and rising entry proofs
• lessons from legends and blending today at Four Branches
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A holiday pour tastes better with a story, and this one comes straight from the rickhouse. We welcome industry veteran Gregg Snyder to trace the line from turkey tracks and conservation fields to the barrel floors of Wild Turkey, sharing how an overlooked inventory problem lit the spark for Russell’s Reserve and why protecting tradition still matters in a world of shortcuts.
We start with the outdoors: the rush of a dawn gobble, how to tell a gobbler’s print from a hen’s, and why the wild bird’s best eating is in the breast. Gregg breaks down simple, crowd-pleasing prep—crispy nuggets, teriyaki kebabs, even a bright, silky piccata—then connects that kitchen craft to the patient arc of bourbon maturation. From Brown‑Forman’s cooperage to his tenure running operations at Wild Turkey, he explains the quiet rule that shaped a generation of whiskey: never change how the whiskey is made. No enzyme tricks, no shortcuts—just wood, time, and careful selection.
Then we open the vault. Gregg recounts proposing a new bourbon to honor Jimmy Russell—Russell’s Reserve—born from aging stock the spreadsheets wouldn’t touch. We talk warehouses from Camp Nelson to McBrayer, the effect of elevation and airflow, entry proof shifts, and why Rare Breed’s blend-first logic still sings. A guided tasting squares Russell’s 13 against 15: caramel-vanilla richness vs oak-forward structure. If you love dessert-like depth, 13 feels like a sweet spot; if you crave tannin and cigar-box edges, 15 scratches that itch. Along the way you’ll hear the kind of Jimmy Russell stories that make you smile and pour another ounce.
This one blends heritage, practical tasting insights, and the warmth of a Thanksgiving table. If bourbon history, Wild Turkey lore, and smart, no‑nonsense tasting notes are your thing, you’ll feel right at home. Follow and subscribe on your favorite app, share with a friend who loves Russell’s or Rare Breed, and leave a quick review to help more whiskey fans find the show. What’s your pick: Russell’s 13 or 15—and why?

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