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Fix the Gap Between Your Marketing and High-Paying Stylist Clients
Manage episode 456351620 series 3565276
Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate?
In the third episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you'll learn why your marketing might not be turning your followers and subscribers into paying clients or generating leads for your business. I’ll also offer some actionable steps to help you close the conversion gap and turn your leads into high-paying clients.
3:14 - The distinction between transformational and transactional marketing and why it’s so critical
8:28 - The first step to making sure that your marketing is even speaking to the right people
12:28 - How you can speak to your client’s deeper desires (ones that they don’t even realize they have)
16:28 - What transformational marketing content requires of you to close the gap and really start converting sales
21:11 - Questions that’ll help you speak to potential clients so they can discern if your services are right for them
24:10 - A quick exercise to see if you’re truly aligning with the journey you want to offer clients
26:42 - One really fast way to get your marketing on track
Mentioned In Fix the Gap Between Your Marketing and High-Paying Stylist Clients
Get the Profit Power Moves Workbook
Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?
Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
Chapters
1. Fix the Gap Between Your Marketing and High-Paying Stylist Clients (00:00:00)
2. The distinction between transformational and transactional marketing and why it’s so critical (00:04:11)
3. The first step to making sure that your marketing is even speaking to the right people (00:09:25)
4. How you can speak to your client’s deeper desires (ones that they don’t even realize they have) (00:13:25)
5. What transformational marketing content requires of you to close the gap and really start converting sales (00:17:25)
6. Questions that’ll help you speak to potential clients so they can discern if your services are right for them (00:22:08)
7. A quick exercise to see if you’re truly aligning with the journey you want to offer clients (00:25:07)
8. One really fast way to get your marketing on track (00:27:39)
58 episodes
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