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Why Your Pricing Strategy is Holding You Back from a Sustainable Business

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Manage episode 455132575 series 3565276
Content provided by Nicole Otchy - The Styling Consultancy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Otchy - The Styling Consultancy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).

In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.

2:38 - Why stylists often underprice themselves and the mindset piece they’re missing

8:45 - One of the biggest challenges you want to avoid when deciding on your service prices

13:47 - What to consider when you calculate pricing for your services

19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business

23:22 - My recommendation if you’re constantly shifting your prices and services out of fear

25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it

Why Your Pricing Strategy is Holding You Back from a Sustainable Business
Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.

Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive

  continue reading

Chapters

1. Why Your Pricing Strategy is Holding You Back from a Sustainable Business (00:00:00)

2. Why stylists often underprice themselves and the mindset piece they’re missing (00:03:35)

3. One of the biggest challenges you want to avoid when deciding on your service prices (00:09:42)

4. What to consider when you calculate pricing for your services (00:14:44)

5. The importance of offsetting the fear you have around your price so that you can build a sustainable business (00:20:34)

6. My recommendation if you’re constantly shifting your prices and services out of fear (00:24:19)

7. Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it (00:26:18)

58 episodes

Artwork
iconShare
 
Manage episode 455132575 series 3565276
Content provided by Nicole Otchy - The Styling Consultancy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Otchy - The Styling Consultancy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).

In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.

2:38 - Why stylists often underprice themselves and the mindset piece they’re missing

8:45 - One of the biggest challenges you want to avoid when deciding on your service prices

13:47 - What to consider when you calculate pricing for your services

19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business

23:22 - My recommendation if you’re constantly shifting your prices and services out of fear

25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it

Why Your Pricing Strategy is Holding You Back from a Sustainable Business
Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.

Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive

  continue reading

Chapters

1. Why Your Pricing Strategy is Holding You Back from a Sustainable Business (00:00:00)

2. Why stylists often underprice themselves and the mindset piece they’re missing (00:03:35)

3. One of the biggest challenges you want to avoid when deciding on your service prices (00:09:42)

4. What to consider when you calculate pricing for your services (00:14:44)

5. The importance of offsetting the fear you have around your price so that you can build a sustainable business (00:20:34)

6. My recommendation if you’re constantly shifting your prices and services out of fear (00:24:19)

7. Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it (00:26:18)

58 episodes

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