Are you attracting clients who consistently try to cut corners in your process, are uncommunicative, or perhaps overcommunicate and constantly call or text about trivial things? Having non-ideal clients can be a super frustrating experience! But there are definitely things you can do to get more of the right type of client.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about key strategies to help you elevate the type of client you attract and keep the ones you would like to work with. I’ll highlight how your marketing craftsmanship, communication operations, and more are crucial for finding and maintaining great relationships and even accelerating repeat business with dream clients.

4:01 - How to craft your marketing message effectively to attract dream clients

8:43 - The number one thing people miss when marketing their styling business

11:21 - An example of how you can reveal your expectations of clients in your marketing messaging

15:01 - Other specific traits you might want to highlight in your marketing to call in dream styling clients

22:11 - The role of sales calls and the sales process in attracting your ideal clients

26:00 - How to position yourself as a personal styling expert (and how I used to get this wrong)

29:33 - One mistake to avoid on your sales call and how to get your client in an ideal client space

37:38 - A reminder if you’ve not had great client experiences and a quick recap

Mentioned In How to Call in Dream Clients as a Personal Stylist
Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.

Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive