As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling services?

Your pricing should go beyond simply calculating the cost based on the number of clients you want and your desired income. It needs to illustrate an understanding of your true value as a personal stylist which should, in turn, be reflected in your marketing, messaging, and client experience.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of pricing your services based on value rather than just time. I’ll discuss the confusion around pricing and value, explore the psychology of pricing and the hourly rate mentality, address imposter syndrome and its relation to pricing, and more!

4:15 - Why asking for a simple pricing formula for your services doesn’t help and the benefit (and expectations) of having a higher price

9:37 - Where many stylists stumble when transitioning to package-based pricing and how to start thinking differently about your pricing

14:40 - The need to account for different markets in your pricing

16:35 - What you should do before you make your business official and how to get to value-based pricing with confidence

21:34 - What imposter syndrome really is and three things you can do to avoid feeling it

29:11 - Why pricing your offers isn’t just about making money

Mentioned In The No BS Guide to Pricing Your Personal Styling Services for Profit

Why Discounts Are Not the Slow Season Solution for Your Styling Business

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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.

Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive