Today we’re diving into a powerful psychological tool that can help trainers and coaches guide their clients toward lasting success. It’s called the Theory of Planned Behaviour, developed by Icek Ajzen, and it’s all about understanding what drives people to act—or not act—on their intentions. In this episode, we’ll break down the theory and explore how you can use it to help your clients overcome barriers, stick to healthy habits like exercise and eating well, and ultimately achieve their goals. Let’s get started!