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Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How Bamboo Socks Built a B2B Empire on Faire

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Manage episode 480924455 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.

Topics Discussed:

  • Growing a DTC sock brand from scratch
  • Why Faire became a game changer
  • Turning content into a client acquisition machine
  • Balancing two businesses and one marriage
  • Why sustainability isn’t selling anymore—and what is
  • Turning off Meta ads (and doing better without them)

Sponsors:

Links:

  continue reading

525 episodes

Artwork
iconShare
 
Manage episode 480924455 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.

Topics Discussed:

  • Growing a DTC sock brand from scratch
  • Why Faire became a game changer
  • Turning content into a client acquisition machine
  • Balancing two businesses and one marriage
  • Why sustainability isn’t selling anymore—and what is
  • Turning off Meta ads (and doing better without them)

Sponsors:

Links:

  continue reading

525 episodes

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