Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8
Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?
In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.
In this episode, you’ll learn:
- Why last-click attribution is broken—and what to use instead
- The one survey question every brand should ask
- How Fairing’s data reveals the rise of AppLovin and CTV
- What zero-party data can do for your segmentation and CRO
- How top brands like Bombas and Thrive use surveys to drive action
Sponsors:
- Swym – Wishlists, Back in Stock alerts, & more
- Cleverific – Smart order editing for Shopify
- Zipify – Build high-converting sales funnels
Resources mentioned:
Work with Kurt:
550 episodes