Are you trying to present a lifestyle that isn't yours? This week on The Visibility Standard, Jazzmyn Proctor dives into the unexpected business lessons we can learn from the drama-filled world of The Real Housewives.

For every entrepreneur, creator, and visionary who struggles with the fear of being perceived, this episode is your urgent reminder: Curated content is cute, but it is not sustainable.

We're pulling back the curtain on the "Housewives Effect"—the cycle of chasing lifestyle over purpose, which leads to burnout, fraud charges, and a total loss of public trust. The ladies who are winning (and staying on the air) are the ones rooted in their non-negotiable values.

If you are burnt out from trying to chase a perception, this is your wake-up call to anchor your brand in purpose and stop playing the short game.

In this episode, we discuss:

• The Housewives Effect: Why living above your means (in business or life) is the fastest way to lose credibility and passion.
• The difference between building a portfolio and grasping for viral straws (Entrepreneurship).
• Why not being clear on your purpose and values makes you susceptible to external pressures and inauthentic content choices.
• Case studies: What Housewives like Heather Dubrow and the Salt Lake City ladies can teach us about maintaining integrity while scaling (Authenticity).
• How to build systems that protect your energy and prevent burnout, so you can stay invigorated in your field for the long game.

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