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What does it really mean to live a good life—in our politics, our faith, our work, and our relationships? On No Small Endeavor with Lee C. Camp, we explore the ideas, practices, and public debates that shape human flourishing today. Each week you’ll hear thought-provoking conversations with bestselling authors, philosophers, neuroscientists, psychologists, theologians, artists, and political leaders—people wrestling with the biggest questions of meaning and purpose in our time. Together we a ...
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In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a persona 6. The no.1 or most important content marketing metric, and a lot more...
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134 episodes
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