Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach.

Takeaways:

• How to transition from agency ownership to revenue consulting
• Real-time strategies for MSP sales growth
• AI’s role in sales lead generation—with ethical boundaries
• Secrets to targeting high-value clients using databases like Apollo.io
• Importance of community events for MSP visibility and referrals
• Hard-won lessons on infrastructure, outages, and PR management
• Navigating migrations and avoiding MSP vendor pitfalls
• Referral programs: what works and what doesn’t
• Building a top-of-mind MSP brand in a competitive market
• Why trust and authenticity matter most in today’s IT channel

Links for Companies, Products, Books, Events and People:

• ​Megan Killion: https://www.linkedin.com/in/megankillion/
• Moovila: https://moovila.com
• HubSpot: https://hubspot.com
• M365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365
• Apollo.io: https://apollo.io
• IT Nation: https://itnation.connectwise.com/

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast